Free template
RACI Matrix for Creative Teams
A RACI matrix maps who is Responsible, Accountable, Consulted, and Informed for each step of a creative workflow. It ends the “I thought you were handling that” problem by making ownership and final decision rights clear before a project starts. This free template covers 27 activities across 7 phases, from intake to post-mortem, plus a decision map for bigger calls like budget and vendor selection.
What’s inside
- A RACI matrix covering 27 activities across 7 phases: intake, briefing, production, review, approval, distribution, and post-mortem
- 8 common roles, from creative director and project manager to brand and legal
- Five rules for using RACI well, starting with exactly one Accountable owner per activity
- A RAPID decision map for bigger calls like creative direction, budget, deadlines, and vendor selection
- Step-by-step instructions for customizing it to your team
How to use it
- Replace the generic role names with the actual people on your team.
- Add or remove activities to match how your team really works.
- Make sure every activity has exactly one A. If you can’t name one, that’s the problem.
- Review it with the full team and resolve disagreements now, not mid-project.
Want to know where your team is losing time?
Take the free 2-minute Creative Ops Friction Index for a scored breakdown of your team’s biggest bottlenecks.
Take the Friction Index