Free template
Creative Brief Template
A creative brief is a one-page document that tells your creative team what to make, why, for whom, and how success will be judged. This free template uses 9 required fields that capture everything a designer, editor, or producer needs before work starts, so requests stop arriving vague and rework drops.
What’s inside
- Project overview: project name, requestor, project type, delivery date, and milestone dates
- Objective and context: the business objective, a specific target audience, and the ONE key message
- Creative requirements: every deliverable with specs, tone and style, mandatory inclusions, and references
- Approval and ownership: one final approver, a maximum of three feedback providers, two review rounds, and a 48-hour feedback deadline
- Distribution and success: channels, success metrics, and budget
- A sign-off block and a scope change policy that keeps Slack requests from quietly expanding the work
How to use it
- The requestor completes every required field before submitting to the creative team.
- A project manager reviews for completeness and sends incomplete briefs back.
- The creative director reviews the approved brief and assigns it to the team.
- The brief becomes the single source of truth. Any scope change requires a brief update.
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